What is the main purpose of considering an agent's prior conduct?

The main purpose of considering an agent's prior conduct is to determine the appropriate sanction for new violations. This approach is grounded in the principle that past behavior can be indicative of future actions. If an agent has a history of violations or misconduct, it may suggest a pattern that warrants a more severe response to ensure compliance with regulations and ethical standards. By evaluating prior conduct, governing bodies can tailor sanctions that not only address the current violation but also aim to deter future misconduct and uphold the integrity of the profession.

In the context of the other options, assessing future business opportunities focuses on potential growth or market access rather than addressing accountability, and enhancing an agent’s reputation does not serve as a basis for applying disciplinary measures. Likewise, while further training may be beneficial for some agents, it does not directly pertain to the determination of sanctions in cases of violations. The focus on past conduct is crucial for maintaining consistent and fair disciplinary procedures within the industry.