What must agents prioritize when managing player contracts?

When managing player contracts, agents must prioritize the interests of the players. This requirement is rooted in the fundamental ethical obligations and duties that agents have towards their clients. Agents function as representatives who are tasked with advocating for and securing the best possible outcomes for the players they represent. This includes negotiating favorable contract terms, ensuring the players' rights are protected, and providing guidance throughout the contract duration.

Prioritizing the interests of the players aligns with the overarching principles outlined in the FIFA Regulations on Working with Intermediaries, which emphasizes the player's welfare and career development as paramount. Agents are expected to act in good faith and promote the interests of their clients above their own aspirations or profit motives, ensuring that the players' needs are at the forefront of any negotiations and dealings. This fosters trust and supports the integrity of the player-agent relationship, which is essential for effective representation.